Corben

 

Ketelsen

Co-Founder / Data Analyst

Corben Ketelsen is a Partner and Data Analyst here at AdvoGlobal. Some say he's a gentleman in the streets but a freak in the excel spreadsheets. Come to find out. Many on the team are jealous of him because he gets to look at models all day. Consumer Behavior Models that is. He joined the organization in 2015.

 

His work has varied over the years, but many clients and teammates know him as the 'tech-guy' to call on when something is amiss. However, "It's not all zeros and ones." Corben said,  "as vineyards are to a winemaker, CRM systems are to a marketer. They produce the raw material. But there's a terroir of each dataset, respective of the brand, that can help inform the strategy and end product experience." Corben likes to speak and write in analogies and the third person. 

 

He was born in Walla Walla in '88 and grew up playing in cardboard recycle bins at Walla Walla wineries during the 90's. He made novelty wine racks out of snow skis in high school shop class, selling them online. He studied entrepreneurship, eCommerce, and business management in Lake Tahoe as well as Wine Marketing and Wine Business in Florence, Italy, under the tutelage of Signora Albiera Antinori. 

 

In his free time, you can find Corben re-writing and A/B testing his tinder bio, learning new things and cooking with a Mediteranean influence using his two dishwashers and two sets of dishes he has in his kitchen for the sake of efficiency.



Corben

Publications

Key Takeaway Not From DTCWS
January 23, 2020
 
Corben
 
Ketelsen
advocate.wine — so we built a wine app.
January 28, 2020
 
Corben
 
Ketelsen
Change is Hard — Building a dynamic creative and software agency.
February 19, 2020
 
Corben
 
Ketelsen
Drop Some Fruit in Your Winery’s Email
January 25, 2020
 
Corben
 
Ketelsen