Tertulia Cellars is like the best friend you never knew you had. Nestled in the heart of Walla Walla Valley wine country, they only use estate-grown fruit with facilities that focus on sustainability, functionality, and beauty, all of which reflect their core values.
Upon first interaction, you know you want to spend some extra time with Kristine, the General Manager, Sommelier, and resident Queen of Hospitality (although everyone there is pretty special). In the typical “More Hats Than Heads” situation, Kristine relied on an outside agency to keep the marketing wheels spinning. Using our Prospect Qualification Formula (a blend of qualitative and quantitative metrics that show just how much potential energy a winery has online) we figured out just the solution.
“Building a boutique brand is risky, challenging and exhausting. What I needed was a team of support with fresh ideas, proven protocols and the ability to think outside of the box to help our business grow. I needed to be able to trust someone to see our vision, our unique style and our ability to grow. Making the move to AdvoGlobal was the most positively impactful decision we made. They brought stewardship, flexibility and the right level of artistic creativity. Our club members love their communication style and I couldn’t be happier with the progress across all sales channels. The AG team of talent is taking us to the next level.”
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Once the ink was dry, we set up their Google Analytics with Ecommerce Conversion Tracking, configured their social accounts and created a strategic editorial calendar for both social media and email. Now instead of having to keep all the moving pieces going herself, Kristine gets to sit back and watch the numbers roll in.