Sleight of Hand Cellars was a brand on our business-development radar. When you have multiple family members visit Walla Walla, and they can’t recall any winery names except saying they haaaaave to go to ”the place with the old music and records”, you know there’s something happening there.
A funky brand with a lot of depth and layers, the Advoglobal team really enjoyed the impactful aesthetic of this tasting room on our kickoff visit. It translated very well across the creative work the team provided. Seriously. Take a look at some of the designs.
S of H had a history of pushing out some emails from the Default Orderport system that weren’t particularly aesthetically pleasing but they did get results. But Jerry Solomon, the Co-Owner, President and the Director of Winemaking wanted to see what a more polished look would yield.
A great decision if we may say so ourselves.
“What I love most about AdvoGlobal is the sense of working with someone from our own Sleight of Hand family. Our online sales and presence skyrocketed due to the superior quality and attention to detail from everyone at AdvoGlobal.”
Daniel Burchardt
Director of Seattle Operations
Sleight of Hand
Cellars
Annual sales
Return On Investment
Website Visit Value
Tracked website users
Tracked site pageviews
tracked bounce rates
Upon assessment the die-hard customer base appeared borderline rabid for Co-Owner and Winemaker Trey Busch’s wines through his self authored emails. The emails were unorthodox, entertaining and a bit long, based on best practice. But their annual web-sales were some of the highest we had seen in the area.
After the initial assessment and some hard-ball contractual discussions between Corben and Jerry, we signed a contract and got to work. After we sprinkled our AG magic you can see, the numbers speak for themselves.
