Pepper Bridge Winery is a pioneer in the Walla Walla Valley wine industry. PBW helped establish and bolster the region’s reputation for producing world-class wines. Their three-level winery features the first-ever state-of-the-art, gravity-flow facility in Washington State.
We collaborated with their team to establish Email Brand Standards based on their current digital brand identity. This created cohesive brand messaging in every email. We trained their capable staff in email best practice, assisted in technical execution, and helped optimize their email strategy to achieve company objectives.
Initially, we developed a custom integration with Orderport Winery Solutions software to support their unique database architecture. This enabled us to create dynamically updating lists to reference and utilize targeted measuring and KPI monitoring.
“AdvoGlobal has been a formidable partner for our family-owned winery. They have helped push our online DTC sales beyond our goals and helped us strengthen our relationship with our customers to another level. Their customer service and attention to detail is truly unsurpassable and we have enjoyed our collaboration with them immensely.”
Director, Direct to Consumer Sales
digital sales growth
on annual investment
average online order
new website users
After the infrastructure and systems were built, we collaborated to develop a strategic annual Editorial Calendar. Rather than general storewide discounts, we focused on brand-building objective-based emails to simultaneously elevate product positioning and increase ecommerce sales. This strategic programming resonated with a customer base eager to experience unique wine vertical collections and special library offerings.