Location, location, loc...Amavi Cellars. Overlooking the Blue Mountains in the Walla Walla Valley, Amavi Cellars boasts a modern look and feel with a wow-worthy balcony to enjoy your tasting on. The Sister-Winery of Pepper Bridge, we started working with the Amavi crew to coordinate the strategy and execution of email (and yes you guessed it), website-sales have increased.
Sharing a system with Pepper Bridge, the marketing side of things proved challenging, but we were able to adapt, improvise and overcome the system architecture issues and create some stellar emails that focused around the brand and staff that encompasses the Amavi experience.
“Bringing Advoglobal on as a partner to help us focus more on DTC and website sales was a great decision. Our sales are up. Customers are noticing the amazing designs and the offers are really resonating with the email list.”
Janna Dotolo
Program Manager
Amavi
Cellars
Annual Website Sales
Return On Investment
Online Order Value
tracked website users
tracked site pageviews
tracked bounce rates
We focused on a strong email layout that looked and felt like their ecommerce system and optimized user-flow on the path to purchase. We were also able to implement and observe a tangible increase in the brand awareness and website traffic resulting in (you guessed it again) more sales.
Amavi Cellars provides a noteworthy experience in the tasting room, both with the view and the wine, and we translate that sensory experience into the digital space.
